The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Brand Partnerships
Vi Human Network Testing Network
Agency: Ogilvy India / Mumbai
Client: Vodafone Idea Ltd. Category: Brand Partnerships
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PT015S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_DM026S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Annual ID:
OS24_CE007S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS24_CE008S
Award:
2024 Out of Home Silver Pencil
Agency:
Ogilvy India / Mumbai
Client:
Vodafone Idea Ltd.
Title:
Vi Human Network Testing Network
Category:
Brand Partnerships
Annual ID:
OS24_OH019S
Award:
2024 Social Media Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_SM022S