The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Commerce
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_BE028B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_SM037B
Award:
2024 Social Media Bronze Pencil
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_SM038B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_SM039B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_CT022B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_IN023B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_RA009B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Annual ID:
OS24_IG020B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_DM042B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_DM043B