The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Craft / Writing
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Craft / Writing
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Craft / Writing
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Craft / Writing
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project Category: Craft / Writing
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Craft / Writing
You Gotta See What We See
Agency: Bensimon Byrne / Toronto
Client: Destination Toronto Category: Craft / Writing
Award:
2024 Out of Home Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Craft / Writing
Annual ID:
OS24_OH012G
Award:
2024 Health & Wellness Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Annual ID:
OS24_HW017S
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Annual ID:
OS24_BS019B
Award:
2024 Out of Home Bronze Pencil
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Craft / Writing
Annual ID:
OS24_OH043B
Award:
2024 Out of Home Bronze Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Writing
Annual ID:
OS24_OH044B
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Craft / Writing
Annual ID:
OS24_HW078M
Award:
2024 Pharma Merit Award
Agency:
The Good Listening Project / Washington DC + VML / New York
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Annual ID:
OS24_PH033M
Award:
2024 Out of Home Merit Award
Agency:
Mojo Supermarket + Match
Client:
Match
Title:
Adults Wanted
Category:
Craft / Writing
Annual ID:
OS24_OH101M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
Uber Trains
Title:
Trains, Now on Uber
Category:
Craft / Writing
Annual ID:
OS24_OH102M
Award:
2024 Social Media Merit Award
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Craft / Writing
Annual ID:
OS24_SM116M