The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Brand Installations
Pepperoni Hug Spot
Agency: Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client: Pizza Hut Canada Category: Brand Installations
Extra Seats
Agency: Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client: Betclic Category: Brand Installations
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance Category: Brand Installations
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Annual ID:
OS24_EX017S
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client:
Pizza Hut Canada
Title:
Pepperoni Hug Spot
Category:
Brand Installations
Annual ID:
OS24_EX029B
Award:
2024 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Brand Installations
Annual ID:
OS24_EX049M