The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Healing the Healers: Ask a Doctor
Agency: Havas Lynx / Manchester
Client: Doctors in Distress Category: Film
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Film
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Film
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client: Egale Category: Film
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Multiple Positions
Agency: Arrivals + Departures / Toronto + Phoenix / Toronto
Client: Phoenix Category: Film
Ramit - Having it All
Agency: Havas New York / New York City + NewYork-Presbyterian
Client: NewYork-Presbyterian Category: Film
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Annual ID:
OS24_HW001G
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas Lynx / Manchester
Client:
Doctors in Distress
Title:
Healing the Healers: Ask a Doctor
Category:
Film
Annual ID:
OS24_HW011S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Film
Annual ID:
OS24_HW023B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film
Annual ID:
OS24_HW024B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Film
Annual ID:
OS24_HW025B
Award:
2024 Pharma Bronze Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Film
Annual ID:
OS24_PH016B
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Health & Wellness Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Film
Annual ID:
OS24_HW054M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film
Annual ID:
OS24_HW055M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Film
Annual ID:
OS24_HW056M
Award:
2024 Health & Wellness Merit Award
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Annual ID:
OS24_HW057M
Award:
2024 Health & Wellness Merit Award
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film
Annual ID:
OS24_HW058M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film
Annual ID:
OS24_HW059M
Award:
2024 Pharma Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_PH027M
Award:
2024 Pharma Merit Award
Agency:
Arrivals + Departures / Toronto + Phoenix / Toronto
Client:
Phoenix
Title:
Multiple Positions
Category:
Film
Annual ID:
OS24_PH028M