The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club Category: Physical Items
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Physical Items
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Physical Items
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Physical Items
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Annual ID:
OS24_DM029B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Physical Items
Annual ID:
OS24_DM030B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Items
Annual ID:
OS24_DM031B
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Physical Items
Annual ID:
OS24_DM051M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Physical Items
Annual ID:
OS24_DM052M
Award:
2024 Direct Marketing Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Physical Items
Annual ID:
OS24_DM053M