The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Product Packaging
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Product Packaging
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Product Packaging
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Product Packaging
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's Category: Product Packaging
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Product Packaging
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me Category: Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Annual ID:
OS24_DM002G
Award:
2024 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Product Packaging
Annual ID:
OS24_DM011S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Product Packaging
Annual ID:
OS24_DM012S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Product Packaging
Annual ID:
OS24_DM013S
Award:
2024 Print & Promotional Silver Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Product Packaging
Annual ID:
OS24_PT014S
Award:
2024 Print & Promotional Bronze Pencil
Agency:
Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client:
McDonald's
Title:
WcDonald's
Category:
Product Packaging
Annual ID:
OS24_PT022B
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Product Packaging
Annual ID:
OS24_PT063M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Annual ID:
OS24_PT064M