The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Public Relations
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B Communications
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Creative Use of Technology
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Health & Wellness
- Best of Integrated / Omnichannel
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft & Production
- Best of Music & Sound Craft
- Best of Non-Profit
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio-First
- Best of Show
- Best of Social Media
- Billboards & Transit
- Books / Booklets / Brochures
- Brand Identity
- Brand Installations
- Brand Integration
- Brand Partnerships
- Brand Placement
- Brand Transformation / Repositioning
- Brand Voice
- Brand-Side / External Agency Collaboration
- Branded Content
- Branded Entertainment for Good
- Branded Game
- Broadcast
- Business Transformation
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- Commerce
- Community Building
- Content at the Speed of Culture
- Corporate Communications
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Current Event Response
- Custom Content
- Customer Experience / CX
- Data for Good
- Data Visualization
- Design for Good
- Digital & Online
- Digital Design
- Digital Installations
- Direct Marketing
- Direct Marketing for Good
- Direction
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive for Good
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Film & Video
- Film & Video for Good
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Immersive Spaces
- In-Market
- Influencer Marketing
- Innovation
- Innovation in Interactive & Mobile Craft
- Innovation in Music & Sound Craft
- Integrated / Omnichannel Campaign
- Integrated / Omnichannel Campaigns for Good
- Integrated / Omnichannel PR Campaign
- Interactive & Mobile for Good
- Internal Communications
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Metaverse
- Mobile Applications
- Mobile Gaming
- Moving Image
- Multi-Region or Market
- Multicultural Impact
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Original Music
- Out of Home
- Out of Home for Good
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Gaming Accessories
- Physical Items
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Print & Promotional for Good
- Product Packaging
- Production Design
- Products
- Products for Good
- Promotional
- Promotional Items
- Public Relations
- Public Relations for Good
- Radio & Audio
- Radio & Audio for Good
- Real-Time Data
- Rebranding Campaign
- Reputation Management
- Short Form Video
- Single Region or Market
- Social Channel
- Social Media
- Social Media for Good
- Social Media Post
- Social Post
- Social Video
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Special Effects
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Technology as a Creative Tool
- Technology for Good
- Traditional Media Relations
- Trailers & Teasers
- TV, VOD, & Online
- Typography
- Use of AI
- Use of Drama
- Use of Gaming as a Tool
- Use of Humor
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content (UGC)
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Websites
- Writing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Public Relations
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Public Relations
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Public Relations
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Public Relations
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Public Relations
Pelé in the Dictionary
Agency: SPORTV / Rio de Janeiro + Michaelis Dictionary / Rio de Janeiro + End to End Group / São Paulo
Client: sportv Category: Public Relations
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Public Relations
Award:
2024 Health & Wellness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations
Annual ID:
OS24_HW005G
Award:
2024 Health & Wellness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Annual ID:
OS24_HW013S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Public Relations
Annual ID:
OS24_HW014S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Public Relations
Annual ID:
OS24_BS011S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Annual ID:
OS24_HW026B
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Public Relations
Annual ID:
OS24_HW064M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Public Relations
Annual ID:
OS24_HW065M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
SPORTV / Rio de Janeiro + Michaelis Dictionary / Rio de Janeiro + End to End Group / São Paulo
Client:
sportv
Title:
Pelé in the Dictionary
Category:
Public Relations
Annual ID:
OS24_BS040M