The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Short Form Video / Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
I'm Dying Inside
Agency: FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client: Modibodi Category: Short Form Video / Series / Episodic
III (Three)
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: Reinserta Category: Short Form Video / Single
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN Category: Short Form Video / Single
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: Short Form Video / Series / Episodic
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Short Form Video / Single
Annual ID:
OS24_BE002G
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE022B
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
Reinserta
Title:
III (Three)
Category:
Short Form Video / Single
Annual ID:
OS24_BE033M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Annual ID:
OS24_BE034M