The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Social Channel / Multi-Platform
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
DIRECTED BY TIKTOK
Agency: HEREZIE / Paris + PRIME VIDEO / Paris
Client: PRIME VIDEO Category: Social Channel / Single Platform
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s Category: Social Channel / Single Platform
The Hot Resignation
Agency: TBWA\Health Collective + Snyder
Client: TBWA\Health Collective Category: Social Channel / Single Platform
THE UNNOTICEABLE WHOPPER
Agency: Buzzman / Paris
Client: BURGER KING FRANCE Category: Social Channel / Single Platform
Jake Social
Agency: State Farm / Bloomington, IL + TMA
Client: State Farm Category: Social Channel / Multi-Platform
Move over Rugby Lads, Guinness is for Everyone Now
Agency: Born Social / London, UK + Guinness
Client: Guinness Category: Social Channel / Multi-Platform
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Annual ID:
OS24_SM002G
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Social Media Bronze Pencil
Agency:
HEREZIE / Paris + PRIME VIDEO / Paris
Client:
PRIME VIDEO
Title:
DIRECTED BY TIKTOK
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM024B
Award:
2024 Social Media Merit Award
Agency:
VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM044M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Health Collective + Snyder
Client:
TBWA\Health Collective
Title:
The Hot Resignation
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM045M
Award:
2024 Social Media Merit Award
Agency:
Buzzman / Paris
Client:
BURGER KING FRANCE
Title:
THE UNNOTICEABLE WHOPPER
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM046M
Award:
2024 Social Media Merit Award
Agency:
State Farm / Bloomington, IL + TMA
Client:
State Farm
Title:
Jake Social
Category:
Social Channel / Multi-Platform
Annual ID:
OS24_SM047M