The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Social Media
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Social Media
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Social Media
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Social Media
MiO Energy: Crash Coverage
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client: Kraft Heinz - MiO Category: Social Media
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Social Media
The Most Searched Songwriter
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Social Media
myclimate Carbon Tracker
Agency: Jung von Matt AG / Hamburg
Client: Stiftung myclimate Category: Social Media
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Media
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Social Media
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Annual ID:
OS24_HW004G
Award:
2024 Pharma Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Annual ID:
OS24_PH007S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media
Annual ID:
OS24_HW012S
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Social Media
Annual ID:
OS24_CU010B
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Social Media
Annual ID:
OS24_BS036M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client:
Kraft Heinz - MiO
Title:
MiO Energy: Crash Coverage
Category:
Social Media
Annual ID:
OS24_BS037M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Social Media
Annual ID:
OS24_BS038M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched Songwriter
Category:
Social Media
Annual ID:
OS24_BS039M
Award:
2024 Creative Use of Data Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Stiftung myclimate
Title:
myclimate Carbon Tracker
Category:
Social Media
Annual ID:
OS24_CU018M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Annual ID:
OS24_HW061M