The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Coca-Cola "Masterpiece"
Agency: BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client: The Coca-Cola Company Category: Sound Design
What The Football
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland
Client: Nike Category: Sound Design
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Design
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Sound Design
Battle of the Baddest
Agency: 750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client: General Entertainment Authority / Saudi Media Company / Category: Sound Design
Cyberpunk 2077: Phantom Liberty — Trailer
Agency: Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client: CD PROJEKT RED Category: Sound Design
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Sound Design
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Sound Design
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client:
The Coca-Cola Company
Title:
Coca-Cola "Masterpiece"
Category:
Sound Design
Annual ID:
OS24_MS004G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland
Client:
Nike
Title:
What The Football
Category:
Sound Design
Annual ID:
OS24_MS005G
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Design
Annual ID:
OS24_MS011S
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Sound Design
Annual ID:
OS24_MS020B
Award:
2024 Music & Sound Craft Merit Award
Agency:
750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client:
General Entertainment Authority / Saudi Media Company /
Title:
Battle of the Baddest
Category:
Sound Design
Annual ID:
OS24_MS048M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client:
CD PROJEKT RED
Title:
Cyberpunk 2077: Phantom Liberty — Trailer
Category:
Sound Design
Annual ID:
OS24_MS049M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Sound Design
Annual ID:
OS24_MS050M