The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Technology for Good
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Technology for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Technology for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Technology for Good
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Technology for Good
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Technology for Good
Laika 13
Agency: Stendahls / Gothenburg
Client: Länsförsäkringar Göteborg och Bohuslän Category: Technology for Good
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple Category: Technology for Good
Award:
2024 Creative Use of Technology Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Technology for Good
Annual ID:
OS24_CT001G
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology for Good
Annual ID:
OS24_CT007S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Technology for Good
Annual ID:
OS24_CT008S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Technology for Good
Annual ID:
OS24_CT009S
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Energy BBDO / São Paulo
Client:
Unilever
Title:
Album of the Future
Category:
Technology for Good
Annual ID:
OS24_CT020B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Technology for Good
Annual ID:
OS24_CT021B
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Technology for Good
Annual ID:
OS24_CT042M
Award:
2024 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME ULTRA™
Category:
Technology for Good
Annual ID:
OS24_CT043M
Award:
2024 Creative Use of Technology Merit Award
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Technology for Good
Annual ID:
OS24_CT044M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Stendahls / Gothenburg
Client:
Länsförsäkringar Göteborg och Bohuslän
Title:
Laika 13
Category:
Technology for Good
Annual ID:
OS24_CT045M