The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Use of AI / Visuals
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Use of AI / Writing
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Use of AI / Visuals
Hello Christmas
Agency: The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client: Telstra Category: Use of AI / Other
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
Energy BBDO / São Paulo
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Annual ID:
OS24_CT004S
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Use of AI / Visuals
Annual ID:
OS24_CT013B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Use of AI / Visuals
Annual ID:
OS24_CT014B
Award:
2024 Creative Use of Technology Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Use of AI / Writing
Annual ID:
OS24_CT025M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Use of AI / Visuals
Annual ID:
OS24_CT026M