The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client: Apple Category: Use of Licensed Music
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Licensed Music
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer Category: Use of Licensed Music
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Use of Licensed Music
OLYMPICS - ALL THE SHINE
Agency: TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client: TV GLOBO Category: Use of Licensed Music
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Use of Licensed Music
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Licensed Music
Annual ID:
OS24_MS002G
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Use of Licensed Music
Annual ID:
OS24_MS007S
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Use of Licensed Music
Annual ID:
OS24_MS015B
Award:
2024 Music & Sound Craft Merit Award
Agency:
Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Annual ID:
OS24_MS025M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Use of Licensed Music
Annual ID:
OS24_MS026M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client:
TV GLOBO
Title:
OLYMPICS - ALL THE SHINE
Category:
Use of Licensed Music
Annual ID:
OS24_MS027M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Relax, it's iPhone
Category:
Use of Licensed Music
Annual ID:
OS24_MS028M