The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Craft / Use of Technology
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Annual ID:
OS25_OH024S
Award:
2025 Out of Home Silver Pencil
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_OH023S
Award:
2025 Out of Home Silver Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Art Direction
Annual ID:
OS25_OH019S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_OH020S
Award:
2025 Out of Home Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Annual ID:
OS25_OH021S