The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Craft / Use of Technology
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Craft / Typography
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Typography
100 Reasons To Rise
Agency: Uncommon Creative Studio / London + Quaker / London
Client: Quaker Category: Craft / Photography
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Illustration
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Illustration
Congested Portraits
Agency: FCB / London
Client: Kimberly-Clark / Kleenex Easy Breathe Category: Craft / Art Direction
Wemby Crop Circle
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client: NIKE Category: Craft / Art Direction
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Craft / Art Direction
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Printing & Production
Award:
2025 Out of Home Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_OH010G
Award:
2025 Out of Home Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_OH009G
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Annual ID:
OS25_OH024S
Award:
2025 Out of Home Silver Pencil
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_OH023S
Award:
2025 Out of Home Silver Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Art Direction
Annual ID:
OS25_OH019S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_OH020S
Award:
2025 Out of Home Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Annual ID:
OS25_OH021S
Award:
2025 Out of Home Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_OH022S
Award:
2025 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Photography
Annual ID:
OS25_OH041B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_OH042B
Award:
2025 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_OH110M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Annual ID:
OS25_OH106M
Award:
2025 Out of Home Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Craft / Typography
Annual ID:
OS25_OH107M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Annual ID:
OS25_OH108M
Award:
2025 Out of Home Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Craft / Photography
Annual ID:
OS25_OH104M
Award:
2025 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + Quaker / London
Client:
Quaker
Title:
100 Reasons To Rise
Category:
Craft / Photography
Annual ID:
OS25_OH105M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_OH101M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Illustration
Annual ID:
OS25_OH102M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Illustration
Annual ID:
OS25_OH103M
Award:
2025 Out of Home Merit Award
Agency:
FCB / London
Client:
Kimberly-Clark / Kleenex Easy Breathe
Title:
Congested Portraits
Category:
Craft / Art Direction
Annual ID:
OS25_OH096M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client:
NIKE
Title:
Wemby Crop Circle
Category:
Craft / Art Direction
Annual ID:
OS25_OH097M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Craft / Art Direction
Annual ID:
OS25_OH098M
Award:
2025 Out of Home Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Art Direction
Annual ID:
OS25_OH099M
Award:
2025 Out of Home Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_OH100M