The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Experiential / Immersive / Events
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Online & Mobile
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Integrated / Omnichannel Campaign
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Craft / Art Direction
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: Craft / Art Direction
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Film & Video
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS001G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Online & Mobile
Annual ID:
OS25_BS003G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_BS004G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Craft / Art Direction
Annual ID:
OS25_BS005G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client:
Squarespace
Title:
Change Your World
Category:
Craft / Art Direction
Annual ID:
OS25_BS006G