The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Experiential / Immersive / Events
Malmö Oat Milkers
Agency: Oatly / Philadelphia + Minor League Baseball / New York + Diamond Baseball Holdings / New York
Client: Oatly, Inc. Category: Experiential / Immersive / Events
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group Category: Social Media
Duo's Big Game Reminder
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Innovation / Use of Media in Brand-Side / In-House
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Branded Content
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Branded Content
It's Possible
Agency: Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client: Pinterest Category: Craft / Art Direction
Don't Let Me Go
Agency: Apple Marcom + ICONOCLAST / Los Angeles
Client: Apple Category: Film & Video
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: Film & Video
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS016B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Oatly / Philadelphia + Minor League Baseball / New York + Diamond Baseball Holdings / New York
Client:
Oatly, Inc.
Title:
Malmö Oat Milkers
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS017B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_BS023B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
Direct Marketing
Annual ID:
OS25_BS018B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Annual ID:
OS25_BS021B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Media
Annual ID:
OS25_BS022B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS025B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Branded Content
Annual ID:
OS25_BS014B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View
Client:
Google
Title:
Google — Year in Search 2024
Category:
Branded Content
Annual ID:
OS25_BS015B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client:
Pinterest
Title:
It's Possible
Category:
Craft / Art Direction
Annual ID:
OS25_BS024B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + ICONOCLAST / Los Angeles
Client:
Apple
Title:
Don't Let Me Go
Category:
Film & Video
Annual ID:
OS25_BS019B