The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Eclipsed Legacies
Agency: TombrasNiña / Buenos Aires
Client: AB InBev / Bodega Dante Robino Category: Craft / Use of Technology
Pinterest Predicts
Agency: Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: Craft / Art Direction
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Craft / Art Direction
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Craft / Art Direction
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Craft / Writing
Award:
2025 Brand-Side / In-House Merit Award
Agency:
TombrasNiña / Buenos Aires
Client:
AB InBev / Bodega Dante Robino
Title:
Eclipsed Legacies
Category:
Craft / Use of Technology
Annual ID:
OS25_BS048M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Craft / Art Direction
Annual ID:
OS25_BS044M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Craft / Art Direction
Annual ID:
OS25_BS045M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Craft / Art Direction
Annual ID:
OS25_BS046M