The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / New Ideas in Brand-Side / In-House
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / Execution in Brand-Side / In-House
WhatsApp F1 Button
Agency: Creative X, Meta + Monster Films
Client: WhatsApp Category: Innovation / Use of Media in Brand-Side / In-House
mio Streaming Energy
Agency: The Kitchen North America + Kraft Heinz
Client: Kraft Heinz / Mio Category: Innovation / Use of Media in Brand-Side / In-House
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Innovation / Use of Media in Brand-Side / In-House
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / New Ideas in Brand-Side / In-House
Annual ID:
OS25_BS049M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS25_BS050M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + Monster Films
Client:
WhatsApp
Title:
WhatsApp F1 Button
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS051M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Kraft Heinz
Client:
Kraft Heinz / Mio
Title:
mio Streaming Energy
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS052M