The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Sensational Transfer
Agency: Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client: The Swedish Childhood Cancer Fund Category: Public Relations
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Public Relations
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Film & Video
The orange
Agency: LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Film & Video
Stop Bullying
Agency: Ogilvy Greece / Athens
Client: Greek Ministry of Education Category: Film & Video
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Art Direction
The Snowball
Agency: FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client: SAFE Project Category: Craft / Art Direction
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Products
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba Category: Integrated / Omnichannel Campaign
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client: The New Zealand Herpes Foundation Category: Use of Humor
The Athletes Code
Agency: Ogilvy / New York
Client: Powerade Category: Innovation / New Ideas in Health & Wellness
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain Category: Innovation / New Ideas in Health & Wellness
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Direct Marketing
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client:
The Swedish Childhood Cancer Fund
Title:
The Sensational Transfer
Category:
Public Relations
Annual ID:
OS25_HW024B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Public Relations
Annual ID:
OS25_HW025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Film & Video
Annual ID:
OS25_HW020B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Film & Video
Annual ID:
OS25_HW021B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Greece / Athens
Client:
Greek Ministry of Education
Title:
Stop Bullying
Category:
Film & Video
Annual ID:
OS25_HW022B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Annual ID:
OS25_HW028B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client:
SAFE Project
Title:
The Snowball
Category:
Craft / Art Direction
Annual ID:
OS25_HW029B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products
Annual ID:
OS25_HW018B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_HW026B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client:
The New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Use of Humor
Annual ID:
OS25_HW027B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW030B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW031B