The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter Category: Social Post / Single Platform Series
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Social Post / Single Platform Series
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Stunts & Activations
Every Sauce
Agency: Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client: Heinz Category: Stunts & Activations
Chilean Sea Bass
Agency: Mischief @ No Fixed Address / New York
Client: Goldfish Category: Stunts & Activations
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Influencer Marketing / Multi-Channel
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Influencer Marketing / Multi-Channel
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Craft / Craft - Use of Technology - AI
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Active Engagement / Call to Action
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France Category: Social Post / Real-time Response
Just Give a F*ck
Agency: Valtech Radon / Stockholm + RFSU AB / Stockholm
Client: RFSU Category: Innovation / Use of Media in Social Media
The Realest Ad
Agency: We Are Social / Paris
Client: Avène Category: Social Channel / Single Platform
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Single
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Influencer Marketing / Use of Celebrity
Award:
2025 Social Media Bronze Pencil
Agency:
Dentsu Creative / New York
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM018B
Award:
2025 Social Media Bronze Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM019B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Annual ID:
OS25_SM022B
Award:
2025 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client:
Heinz
Title:
Every Sauce
Category:
Stunts & Activations
Annual ID:
OS25_SM023B
Award:
2025 Social Media Bronze Pencil
Agency:
Mischief @ No Fixed Address / New York
Client:
Goldfish
Title:
Chilean Sea Bass
Category:
Stunts & Activations
Annual ID:
OS25_SM024B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM025B
Award:
2025 Social Media Bronze Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM026B
Award:
2025 Social Media Bronze Pencil
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS25_SM032B
Award:
2025 Social Media Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM021B
Award:
2025 Social Media Bronze Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_SM028B
Award:
2025 Social Media Bronze Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_SM029B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_SM031B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_SM030B
Award:
2025 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Aldi France
Title:
Back to Discount
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM020B
Award:
2025 Social Media Bronze Pencil
Agency:
Valtech Radon / Stockholm + RFSU AB / Stockholm
Client:
RFSU
Title:
Just Give a F*ck
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM033B
Award:
2025 Social Media Bronze Pencil
Agency:
We Are Social / Paris
Client:
Avène
Title:
The Realest Ad
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM016B
Award:
2025 Social Media Bronze Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Annual ID:
OS25_SM017B