The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: Low Budget
No Click, No Prompt
Agency: Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client: Canon Brasil Category: Low Budget
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Low Budget
The Robbery
Agency: La Despensa / Madrid + Rebolucion / Madrid
Client: Amnistía Internacional Category: Low Budget
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / 30 Seconds and Under - Single
Love Your Boys
Agency: Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client: Manscaped Category: TV, VOD, & Online / 30 Seconds and Under - Single
Steak-cation
Agency: Mischief @ No Fixed Address / New York
Client: Outback Steakhouse Category: TV, VOD, & Online / 30 Seconds and Under - Single
Never Order Diner Tilapia
Agency: Havas / New York
Client: Mike's Amazing Category: TV, VOD, & Online / 30 Seconds and Under - Single
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Film & Video for Good
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor Category: Film & Video for Good
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: Film & Video for Good
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: Film & Video for Good
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Film & Video for Good
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Film & Video for Good
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / New Ideas in Film
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / New Ideas in Film
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Single
Believe In Chicken
Agency: Mother / London + KFC / London
Client: KFC Category: TV, VOD, & Online / Over 90 Seconds - Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Let There Be Cake
Agency: Bananas / Johannesburg
Client: KFC (YUM BRANDS) Category: TV, VOD, & Online / Over 90 Seconds - Single
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: Tyc Sports Category: TV, VOD, & Online / Over 90 Seconds - Single
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: TV, VOD, & Online / Over 90 Seconds - Single
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: TV, VOD, & Online / Over 90 Seconds - Single
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: TV, VOD, & Online / Over 90 Seconds - Single
LEGACY
Agency: Publicis Conseil / Paris
Client: STOP VEO Category: TV, VOD, & Online / Over 90 Seconds - Single
PARALYMPICS
Agency: Publicis Conseil / Paris
Client: ORANGE Category: TV, VOD, & Online / Over 90 Seconds - Single
Hey Jude
Agency: Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Single
Fight for Thais' Gut
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: TV, VOD, & Online / Over 90 Seconds - Single
THE LAST TRIP LA UNION NEWSPAPER
Agency: Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client: ARTICULO 19 Category: TV, VOD, & Online / Over 90 Seconds - Single
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: TV, VOD, & Online / Over 90 Seconds - Single
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: TV, VOD, & Online / Over 90 Seconds - Single
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor Category: TV, VOD, & Online / Over 90 Seconds - Single
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Odyssey
Agency: Agencia Montalvo / CDMX + Central Films / CDMX
Client: Memory and Tolerance Museum Category: TV, VOD, & Online / Over 90 Seconds - Single
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: TV, VOD, & Online / Over 90 Seconds - Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: TV, VOD, & Online / Over 90 Seconds - Single
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: TV, VOD, & Online / Over 90 Seconds - Single
Fight for Thais' Gut : Health Scams : Acne
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Muscle
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Constipated
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Use of Humor
Free for Everyone
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: Use of Humor
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King Category: Use of Humor
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
No One Has to Know: Caroler
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client: DoorDash Category: Use of Humor
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Use of Humor
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Low Budget
Annual ID:
OS25_FI094M
Award:
2025 Film & Video Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client:
Canon Brasil
Title:
No Click, No Prompt
Category:
Low Budget
Annual ID:
OS25_FI095M
Award:
2025 Film & Video Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Low Budget
Annual ID:
OS25_FI096M
Award:
2025 Film & Video Merit Award
Agency:
La Despensa / Madrid + Rebolucion / Madrid
Client:
Amnistía Internacional
Title:
The Robbery
Category:
Low Budget
Annual ID:
OS25_FI097M
Award:
2025 Film & Video Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI046M
Award:
2025 Film & Video Merit Award
Agency:
Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client:
Manscaped
Title:
Love Your Boys
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI047M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Outback Steakhouse
Title:
Steak-cation
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI048M
Award:
2025 Film & Video Merit Award
Agency:
Havas / New York
Client:
Mike's Amazing
Title:
Never Order Diner Tilapia
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI049M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Film & Video for Good
Annual ID:
OS25_FI100M
Award:
2025 Film & Video Merit Award
Agency:
NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client:
Telenor
Title:
Missed Calls
Category:
Film & Video for Good
Annual ID:
OS25_FI101M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Film & Video for Good
Annual ID:
OS25_FI102M
Award:
2025 Film & Video Merit Award
Agency:
INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client:
Reporters Without Borders
Title:
The First Speech
Category:
Film & Video for Good
Annual ID:
OS25_FI103M
Award:
2025 Film & Video Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Film & Video for Good
Annual ID:
OS25_FI104M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Film & Video for Good
Annual ID:
OS25_FI105M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI125M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI126M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS25_FI060M
Award:
2025 Film & Video Merit Award
Agency:
Mother / London + KFC / London
Client:
KFC
Title:
Believe In Chicken
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI067M
Award:
2025 Film & Video Merit Award
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI068M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI069M
Award:
2025 Film & Video Merit Award
Agency:
Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client:
Tyc Sports
Title:
Hotel La Argentina
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI070M
Award:
2025 Film & Video Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI071M
Award:
2025 Film & Video Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI072M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI073M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
STOP VEO
Title:
LEGACY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI074M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
ORANGE
Title:
PARALYMPICS
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI075M
Award:
2025 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client:
adidas
Title:
Hey Jude
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI076M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI077M
Award:
2025 Film & Video Merit Award
Agency:
Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client:
ARTICULO 19
Title:
THE LAST TRIP LA UNION NEWSPAPER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI078M
Award:
2025 Film & Video Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI079M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI080M
Award:
2025 Film & Video Merit Award
Agency:
NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client:
Telenor
Title:
Missed Calls
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI081M
Award:
2025 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI082M
Award:
2025 Film & Video Merit Award
Agency:
Agencia Montalvo / CDMX + Central Films / CDMX
Client:
Memory and Tolerance Museum
Title:
Odyssey
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI083M
Award:
2025 Film & Video Merit Award
Agency:
AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client:
O Boticário
Title:
Tormenta
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI084M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI085M
Award:
2025 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI086M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Acne
Category:
Use of Humor
Annual ID:
OS25_FI107M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Muscle
Category:
Use of Humor
Annual ID:
OS25_FI108M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Constipated
Category:
Use of Humor
Annual ID:
OS25_FI109M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
Use of Humor
Annual ID:
OS25_FI110M
Award:
2025 Film & Video Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Use of Humor
Annual ID:
OS25_FI111M
Award:
2025 Film & Video Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Use of Humor
Annual ID:
OS25_FI112M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
Free for Everyone
Category:
Use of Humor
Annual ID:
OS25_FI113M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
Use of Humor
Annual ID:
OS25_FI114M
Award:
2025 Film & Video Merit Award
Agency:
VML / Madrid + Burger King + Roma
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Annual ID:
OS25_FI115M
Award:
2025 Film & Video Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_FI116M
Award:
2025 Film & Video Merit Award
Agency:
BUZZMAN / PARIS + Wero
Client:
Wero
Title:
10 Seconds
Category:
Use of Humor
Annual ID:
OS25_FI117M
Award:
2025 Film & Video Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client:
DoorDash
Title:
No One Has to Know: Caroler
Category:
Use of Humor
Annual ID:
OS25_FI118M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
Use of Humor
Annual ID:
OS25_FI119M
