The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Cinematography / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Visual Effects / Single
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Editing / Single
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Casting / Actor
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Casting / Real People
Pass It On - European Elections 2024
Agency: &Co. / NoA / Copenhagen
Client: European Parliament Category: Casting / Real People
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Writing / Single
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Writing / Single
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Animation / Series
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Cinematography / Single
Annual ID:
OS25_MI005G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Annual ID:
OS25_MI007G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Editing / Single
Annual ID:
OS25_MI004G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Annual ID:
OS25_MI008G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Annual ID:
OS25_MI009G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
&Co. / NoA / Copenhagen
Client:
European Parliament
Title:
Pass It On - European Elections 2024
Category:
Casting / Real People
Annual ID:
OS25_MI010G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Annual ID:
OS25_MI002G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Writing / Single
Annual ID:
OS25_MI003G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Annual ID:
OS25_MI011G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation in Moving Image Craft
Annual ID:
OS25_MI012G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Annual ID:
OS25_MI006G