The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Use of Technology / AI
The Revived
Agency: BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client: Brand Ukraine Category: Use of Technology / AI
A Toast Between Legends
Agency: Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client: Still G.I.N. by Dr. Dre and Snoop Dogg Category: Use of Technology / AI
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove Category: Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Use of Technology
Annual ID:
OS25_MI120M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London
Client:
WWF
Title:
In Hot Water
Category:
Use of Technology
Annual ID:
OS25_MI121M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI122M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client:
Brand Ukraine
Title:
The Revived
Category:
Use of Technology / AI
Annual ID:
OS25_MI123M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client:
Still G.I.N. by Dr. Dre and Snoop Dogg
Title:
A Toast Between Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI124M