The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Super
Agency: BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client: CANAL+ Category: Direction / Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Direction / Single
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Direction / Single
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Direction / Single
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: Direction / Single
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Direction / Single
Obey Your Hands.
Agency: HeimatTBWA\ Germany + Tony Petersen Film / Berlin + Revolver / Sydney
Client: HORNBACH Baumarkt AG Category: Direction / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Direction / Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Direction / Single
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Direction / Single
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + Meat & Livestock Australia
Client: Meat & Livestock Australia Category: Direction / Single
Museum-Worthy
Agency: BBDO / New York + O Positive / Santa Monica + AICP / New York
Client: AICP Category: Direction / Single
The Journey
Agency: O Positive / Santa Monica + House of Parliament / New York + MackCut / New York
Client: AICP Category: Direction / Single
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Direction / Single
The Cause of The Accident That Started The Fire
Agency: CANADA
Client: ICEX / Audiovisual from Spain Category: Direction / Single
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Trim Editing / London + Magna Studios / London
Client: Nike Category: Direction / Single
Jovem MK – Meu Karma
Agency: Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client: KondZilla Category: Direction / Single
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Use of Technology / AI
The Revived
Agency: BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client: Brand Ukraine Category: Use of Technology / AI
A Toast Between Legends
Agency: Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client: Still G.I.N. by Dr. Dre and Snoop Dogg Category: Use of Technology / AI
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove Category: Use of Technology / AI
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Casting / Celebrity / Influencer
It's Possible
Agency: Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client: Pinterest Category: Production Design
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client:
CANAL+
Title:
Super
Category:
Direction / Single
Annual ID:
OS25_MI053M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Direction / Single
Annual ID:
OS25_MI054M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Direction / Single
Annual ID:
OS25_MI055M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Direction / Single
Annual ID:
OS25_MI056M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
Direction / Single
Annual ID:
OS25_MI057M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Direction / Single
Annual ID:
OS25_MI058M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Direction / Single
Annual ID:
OS25_MI059M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + Tony Petersen Film / Berlin + Revolver / Sydney
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Direction / Single
Annual ID:
OS25_MI060M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Direction / Single
Annual ID:
OS25_MI061M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Direction / Single
Annual ID:
OS25_MI062M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Direction / Single
Annual ID:
OS25_MI063M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + Meat & Livestock Australia
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Direction / Single
Annual ID:
OS25_MI064M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BBDO / New York + O Positive / Santa Monica + AICP / New York
Client:
AICP
Title:
Museum-Worthy
Category:
Direction / Single
Annual ID:
OS25_MI065M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
O Positive / Santa Monica + House of Parliament / New York + MackCut / New York
Client:
AICP
Title:
The Journey
Category:
Direction / Single
Annual ID:
OS25_MI066M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
Direction / Single
Annual ID:
OS25_MI067M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
CANADA
Client:
ICEX / Audiovisual from Spain
Title:
The Cause of The Accident That Started The Fire
Category:
Direction / Single
Annual ID:
OS25_MI068M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / London + Nike / Beaverton + Trim Editing / London + Magna Studios / London
Client:
Nike
Title:
Awaken Your Madness
Category:
Direction / Single
Annual ID:
OS25_MI069M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client:
KondZilla
Title:
Jovem MK – Meu Karma
Category:
Direction / Single
Annual ID:
OS25_MI070M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI122M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client:
Brand Ukraine
Title:
The Revived
Category:
Use of Technology / AI
Annual ID:
OS25_MI123M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client:
Still G.I.N. by Dr. Dre and Snoop Dogg
Title:
A Toast Between Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI124M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Use of Technology / AI
Annual ID:
OS25_MI125M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Grey / New York
Client:
New York Festivals
Title:
No B.S. Allowed
Category:
Low Budget
Annual ID:
OS25_MI126M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client:
Axa
Title:
Group Therapy
Category:
Casting / Celebrity / Influencer
Annual ID:
OS25_MI116M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client:
Pinterest
Title:
It's Possible
Category:
Production Design
Annual ID:
OS25_MI106M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Production Design
Annual ID:
OS25_MI107M