The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Craft / Photography
Magnificent
Agency: The Nine / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Craft / Art Direction
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani Category: Craft / Writing
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Typography
Award:
2025 Print & Promotional Gold Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Craft / Photography
Annual ID:
OS25_PT005G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_PT006G
Award:
2025 Print & Promotional Silver Pencil
Agency:
The Nine / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Craft / Photography
Annual ID:
OS25_PT015S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_PT012S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_PT013S
Award:
2025 Print & Promotional Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_PT014S
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_PT025B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Annual ID:
OS25_PT024B
Award:
2025 Print & Promotional Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_PT043M
Award:
2025 Print & Promotional Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_PT038M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Art Direction
Annual ID:
OS25_PT039M
Award:
2025 Print & Promotional Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_PT040M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_PT042M
Award:
2025 Print & Promotional Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Craft / Writing
Annual ID:
OS25_PT041M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Annual ID:
OS25_PT044M
Award:
2025 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Typography
Annual ID:
OS25_PT045M