The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Spatial Design / Architecture & Interior
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Animation
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Illustration
Genius of Form and Substance
Agency: Landor / Milan
Client: Imperia Category: Brand Identity / Rebranding
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Design for Good
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Design for Good
Award:
2025 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Packaging / Mass-market
Annual ID:
OS25_DE014S
Award:
2025 Design Silver Pencil
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE015S
Award:
2025 Design Silver Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Animation
Annual ID:
OS25_DE024S
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_DE023S
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_DE020S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_DE021S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Illustration
Annual ID:
OS25_DE022S
Award:
2025 Design Silver Pencil
Agency:
COLLINS / New York
Client:
The Sims
Title:
The Sims
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE012S
Award:
2025 Design Silver Pencil
Agency:
Landor / Milan
Client:
Imperia
Title:
Genius of Form and Substance
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE013S
Award:
2025 Design Silver Pencil
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Annual ID:
OS25_DE017S
Award:
2025 Design Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Design for Good
Annual ID:
OS25_DE018S
Award:
2025 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Annual ID:
OS25_DE019S