The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia Category: Promotional / Physical Items
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois Category: Promotional / Physical Items
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Promotional / Physical Items
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Agency: Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client: LEGO Category: Promotional / Print Advertisements
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Promotional / Booklets, Books & Brochures
Award:
2025 Design Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Annual ID:
OS25_DE071M
Award:
2025 Design Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Promotional / Physical Items
Annual ID:
OS25_DE072M
Award:
2025 Design Merit Award
Agency:
VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Annual ID:
OS25_DE073M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Promotional / Physical Items
Annual ID:
OS25_DE074M
Award:
2025 Design Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Promotional / Physical Items
Annual ID:
OS25_DE075M
Award:
2025 Design Merit Award
Agency:
Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client:
LEGO
Title:
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Category:
Promotional / Print Advertisements
Annual ID:
OS25_DE069M