The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Public Relations
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: Innovation / Use of Media in Public Relations
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Public Relations for Good
Pet-ition
Agency: Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client: Mattie's Place Category: Public Relations for Good
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online
Award:
2025 Public Relations Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR024B
Award:
2025 Public Relations Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR025B
Award:
2025 Public Relations Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Public Relations for Good
Annual ID:
OS25_PR020B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client:
Mattie's Place
Title:
Pet-ition
Category:
Public Relations for Good
Annual ID:
OS25_PR021B
Award:
2025 Public Relations Bronze Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_PR022B
Award:
2025 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_PR023B
Award:
2025 Public Relations Bronze Pencil
Agency:
adam&eveDDB / London + IAMS
Client:
IAMS
Title:
Waylon
Category:
Events & Experiential
Annual ID:
OS25_PR017B
Award:
2025 Public Relations Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Annual ID:
OS25_PR016B