The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Trollboards
Agency: Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client: Skyscanner Category: Innovation / Use of Media in Public Relations
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Reputation Management
BK® Taste Lawyers
Agency: AlmapBBDO / Sao Paulo + Sentimental Filme / Sao Paulo + Jamute / Sao Paulo
Client: Burger King Category: Reputation Management
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Public Relations for Good
The big shake up
Agency: Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client: Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) Category: Public Relations for Good
The National Sport of Kazakhstan
Agency: GForce Grey / Almaty
Client: Ruh Fighting Category: Public Relations for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Public Relations for Good
Don't Drink & Dive
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Malibu Category: Public Relations for Good
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Traditional Media Relations
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Traditional Media Relations
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Traditional Media Relations
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Brand Partnerships
Ban Reclining
Agency: Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client: La-Z-Boy Incorporated Category: Integrated / Omnichannel PR Campaign
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel PR Campaign
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Events & Experiential
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events & Experiential
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds Category: Events & Experiential
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Events & Experiential
Not Just Stockholm Film Festival
Agency: Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client: Stockholm International Film Festival Category: Events & Experiential
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Digital & Online
Corona Extra Lime: The Company
Agency: David / Bogota + Draftline / Shanghai + TBWA\Group China / Shanghai
Client: AB InBev / Corona Category: Business Transformation
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: B2B Communications
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove Category: Brand Voice
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Current Event Response
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Current Event Response
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Current Event Response
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Current Event Response
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Current Event Response
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Community Building
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Community Building
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Community Building
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Community Building
Will Levis No.8
Agency: Edelman / New York
Client: Hellmann's Category: Innovation / New Ideas in Public Relations
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Innovation / New Ideas in Public Relations
Award:
2025 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client:
Skyscanner
Title:
Trollboards
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR068M
Award:
2025 Public Relations Merit Award
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Reputation Management
Annual ID:
OS25_PR046M
Award:
2025 Public Relations Merit Award
Agency:
AlmapBBDO / Sao Paulo + Sentimental Filme / Sao Paulo + Jamute / Sao Paulo
Client:
Burger King
Title:
BK® Taste Lawyers
Category:
Reputation Management
Annual ID:
OS25_PR047M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Public Relations for Good
Annual ID:
OS25_PR055M
Award:
2025 Public Relations Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Annual ID:
OS25_PR056M
Award:
2025 Public Relations Merit Award
Agency:
Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Title:
The big shake up
Category:
Public Relations for Good
Annual ID:
OS25_PR057M
Award:
2025 Public Relations Merit Award
Agency:
GForce Grey / Almaty
Client:
Ruh Fighting
Title:
The National Sport of Kazakhstan
Category:
Public Relations for Good
Annual ID:
OS25_PR058M
Award:
2025 Public Relations Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Annual ID:
OS25_PR059M
Award:
2025 Public Relations Merit Award
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Malibu
Title:
Don't Drink & Dive
Category:
Public Relations for Good
Annual ID:
OS25_PR060M
Award:
2025 Public Relations Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Traditional Media Relations
Annual ID:
OS25_PR026M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Traditional Media Relations
Annual ID:
OS25_PR027M
Award:
2025 Public Relations Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Annual ID:
OS25_PR028M
Award:
2025 Public Relations Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Brand Partnerships
Annual ID:
OS25_PR061M
Award:
2025 Public Relations Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_PR062M
Award:
2025 Public Relations Merit Award
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Brand Partnerships
Annual ID:
OS25_PR063M
Award:
2025 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client:
La-Z-Boy Incorporated
Title:
Ban Reclining
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR064M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR065M
Award:
2025 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Events & Experiential
Annual ID:
OS25_PR030M
Award:
2025 Public Relations Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events & Experiential
Annual ID:
OS25_PR031M
Award:
2025 Public Relations Merit Award
Agency:
FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Annual ID:
OS25_PR032M
Award:
2025 Public Relations Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Events & Experiential
Annual ID:
OS25_PR033M
Award:
2025 Public Relations Merit Award
Agency:
Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client:
Stockholm International Film Festival
Title:
Not Just Stockholm Film Festival
Category:
Events & Experiential
Annual ID:
OS25_PR034M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Digital & Online
Annual ID:
OS25_PR029M
Award:
2025 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Business Transformation
Annual ID:
OS25_PR044M
Award:
2025 Public Relations Merit Award
Agency:
David / Bogota + Draftline / Shanghai + TBWA\Group China / Shanghai
Client:
AB InBev / Corona
Title:
Corona Extra Lime: The Company
Category:
Business Transformation
Annual ID:
OS25_PR045M
Award:
2025 Public Relations Merit Award
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Annual ID:
OS25_PR054M
Award:
2025 Public Relations Merit Award
Agency:
Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Brand Voice
Annual ID:
OS25_PR043M
Award:
2025 Public Relations Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Current Event Response
Annual ID:
OS25_PR048M
Award:
2025 Public Relations Merit Award
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Current Event Response
Annual ID:
OS25_PR049M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Current Event Response
Annual ID:
OS25_PR050M
Award:
2025 Public Relations Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Current Event Response
Annual ID:
OS25_PR051M
Award:
2025 Public Relations Merit Award
Agency:
LePub Mexico
Client:
Carta Blanca
Title:
Cheers, Deivid
Category:
Current Event Response
Annual ID:
OS25_PR052M
Award:
2025 Public Relations Merit Award
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Current Event Response
Annual ID:
OS25_PR053M
Award:
2025 Public Relations Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Community Building
Annual ID:
OS25_PR035M
Award:
2025 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Community Building
Annual ID:
OS25_PR036M
Award:
2025 Public Relations Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Community Building
Annual ID:
OS25_PR037M
Award:
2025 Public Relations Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Community Building
Annual ID:
OS25_PR038M
Award:
2025 Public Relations Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Community Building
Annual ID:
OS25_PR039M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Community Building
Annual ID:
OS25_PR040M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Community Building
Annual ID:
OS25_PR041M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Community Building
Annual ID:
OS25_PR042M
Award:
2025 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Hellmann's
Title:
Will Levis No.8
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS25_PR066M