The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Craft / Writing
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: B2B Communications
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Integrated / Omnichannel Campaign
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Integrated / Omnichannel Campaign
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb Category: Customer Experience / CX
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Annual ID:
OS25_IG013S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Annual ID:
OS25_IG011S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_IG012S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG007S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG008S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG009S