The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Use of Humor
Undeleted
Agency: VML Argentina
Client: Unilever Category: Integrated / Omnichannel Campaigns for Good
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Brand Partnerships
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Bundles of Joy
Agency: BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client: Burger King UK Category: Integrated / Omnichannel Campaign
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Integrated / Omnichannel Campaign
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Integrated / Omnichannel Campaign
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_IG021B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Use of Humor
Annual ID:
OS25_IG022B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
VML Argentina
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS25_IG018B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_IG019B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Brand Partnerships
Annual ID:
OS25_IG020B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_IG023B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_IG024B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG014B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG015B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / New York + Supercell / Helsinki
Client:
Supercell
Title:
Haaland Payback Time
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG016B