The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Animal Alerts
Agency: L&C / New York + SERVICEPLAN GERMANY / Munich
Client: PetPace Category: Innovation / Use of Media in Integrated / Omnichannel
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Integrated / Omnichannel
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Integrated / Omnichannel
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Innovation / Use of Media in Integrated / Omnichannel
Raise Your Banners
Agency: Giant Spoon / New York + HBO Max + Empire State Realty Trust / New York
Client: HBO Max Category: Innovation / New Ideas in Integrated / Omnichannel
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Innovation / New Ideas in Integrated / Omnichannel
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Innovation / Execution in Integrated / Omnichannel
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Innovation / Execution in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
L&C / New York + SERVICEPLAN GERMANY / Munich
Client:
PetPace
Title:
Animal Alerts
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG049M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG050M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG051M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG052M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Giant Spoon / New York + HBO Max + Empire State Realty Trust / New York
Client:
HBO Max
Title:
Raise Your Banners
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS25_IG045M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS25_IG046M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS25_IG047M