The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
4th Judge
Agency: BigTime Creative Shop / Riyadh
Client: the ring magazine Category: Use of AI / Other
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Technology
GamePay
Agency: Leo / Stockholm + Frame / Stockholm + Elgiganten / Stockholm + More Digital Studios / Stockholm
Client: Elgiganten Category: Commerce
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Use of AI / Writing
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Execution in Technology
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Creative Use of Data
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Innovation / New Ideas in Technology
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
the ring magazine
Title:
4th Judge
Category:
Use of AI / Other
Annual ID:
OS25_CT014B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Technology
Annual ID:
OS25_CT022B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Leo / Stockholm + Frame / Stockholm + Elgiganten / Stockholm + More Digital Studios / Stockholm
Client:
Elgiganten
Title:
GamePay
Category:
Commerce
Annual ID:
OS25_CT017B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Use of AI / Writing
Annual ID:
OS25_CT013B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT015B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Technology
Annual ID:
OS25_CT020B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Technology
Annual ID:
OS25_CT021B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Annual ID:
OS25_CT016B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT018B