The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-person
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Experiential / In-person
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Experiential / In-person
TIM Block PIN
Agency: BETC HAVAS / Sao Paulo + TIM Telecom + Zaine / São Paulo + French Fries Audio / São Paulo
Client: TIM Telecom Category: Experiential / In-person
Award:
2025 Creative Use of Technology Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-person
Annual ID:
OS25_CT002G
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Experiential / In-person
Annual ID:
OS25_CT007S
Award:
2025 Creative Use of Technology Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Experiential / In-person
Annual ID:
OS25_CT027M