The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Craft / Data-Driven Personalization
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Printing / Production
More Than Just Clothes Book
Agency: Havas / London + Jump Design & Print / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Craft / Printing / Production
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Feel It. Find It.
Agency: Rethink / New York + Epidemic Sound / Stockholm
Client: Epidemic Sound Category: Craft / Writing
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Craft / Writing
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Craft / Use of Technology
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM115M
Award:
2025 Direct Marketing Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Printing / Production
Annual ID:
OS25_DM111M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas / London + Jump Design & Print / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
More Than Just Clothes Book
Category:
Craft / Printing / Production
Annual ID:
OS25_DM112M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_DM107M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DM108M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / New York + Epidemic Sound / Stockholm
Client:
Epidemic Sound
Title:
Feel It. Find It.
Category:
Craft / Writing
Annual ID:
OS25_DM109M
Award:
2025 Direct Marketing Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Annual ID:
OS25_DM110M
Award:
2025 Direct Marketing Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Annual ID:
OS25_DM113M