The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Experiential / Customer Experience / CX
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Experiential / In-Person Events
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture Category: Experiential / In-Person Events
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Experiential / Brand Installations
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Experiential / Brand Installations
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential / Brand Installations
Award:
2025 Direct Marketing Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM059M
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM056M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM057M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM053M
Award:
2025 Direct Marketing Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM054M