The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Craft / Data-Driven Personalization
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home / Billboards & Transit
The World's Most Famous Hand Model
Agency: GUT / Miami
Client: Stella Artois Category: Out of Home / Billboards & Transit
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City
Client: Nike Category: Out of Home / Billboards & Transit
The Most Illegal Beer
Agency: HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client: Muschicraft Beer Company Category: Physical Items
Rice of Glory
Agency: Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client: Super Extra Category: Physical Items
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Experiential / Customer Experience / CX
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Product Packaging
Chilean Sea Bass
Agency: Mischief @ No Fixed Address / New York
Client: Goldfish Category: Product Packaging
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online / Gaming
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Digital & Online / Gaming
e-Police Station
Agency: AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client: Wonder Women Tech Category: Digital & Online / Gaming
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Experiential / In-Person Events
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture Category: Experiential / In-Person Events
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Commerce
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Commerce
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: Commerce
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Printing / Production
More Than Just Clothes Book
Agency: Havas / London + Jump Design & Print / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Craft / Printing / Production
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Experiential / Brand Installations
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Experiential / Brand Installations
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential / Brand Installations
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Integrated / Omnichannel Campaign
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Integrated / Omnichannel Campaign
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
Sunset O'clock
Agency: David / Bogota + AB InBev / Bogotá
Client: AB InBev / Corona Category: B2B Communications
Feel It. Find It.
Agency: Rethink / New York + Epidemic Sound / Stockholm
Client: Epidemic Sound Category: Craft / Writing
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Craft / Writing
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Non-traditional & Guerrilla Marketing
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Non-traditional & Guerrilla Marketing
Hellmann's Club Classic
Agency: Ogilvy UK / London
Client: Hellmann’s Category: Non-traditional & Guerrilla Marketing
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Non-traditional & Guerrilla Marketing
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Non-traditional & Guerrilla Marketing
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM115M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Brand Partnerships
Annual ID:
OS25_DM103M
Award:
2025 Direct Marketing Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_DM104M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_DM105M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_DM106M
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM049M
Award:
2025 Direct Marketing Merit Award
Agency:
GUT / Miami
Client:
Stella Artois
Title:
The World's Most Famous Hand Model
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM050M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM051M
Award:
2025 Direct Marketing Merit Award
Agency:
HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client:
Muschicraft Beer Company
Title:
The Most Illegal Beer
Category:
Physical Items
Annual ID:
OS25_DM044M
Award:
2025 Direct Marketing Merit Award
Agency:
Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client:
Super Extra
Title:
Rice of Glory
Category:
Physical Items
Annual ID:
OS25_DM045M
Award:
2025 Direct Marketing Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM059M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Product Packaging
Annual ID:
OS25_DM047M
Award:
2025 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Goldfish
Title:
Chilean Sea Bass
Category:
Product Packaging
Annual ID:
OS25_DM048M
Award:
2025 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM066M
Award:
2025 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM067M
Award:
2025 Direct Marketing Merit Award
Agency:
AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client:
Wonder Women Tech
Title:
e-Police Station
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM068M
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM056M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM057M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Fiiiiinger Lickin’ Good
Category:
Social Media Post / Series
Annual ID:
OS25_DM069M
Award:
2025 Direct Marketing Merit Award
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Commerce
Annual ID:
OS25_DM081M
Award:
2025 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Annual ID:
OS25_DM082M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_DM083M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_DM084M
Award:
2025 Direct Marketing Merit Award
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Commerce
Annual ID:
OS25_DM085M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_DM086M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_DM087M
Award:
2025 Direct Marketing Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Commerce
Annual ID:
OS25_DM088M
Award:
2025 Direct Marketing Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Printing / Production
Annual ID:
OS25_DM111M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas / London + Jump Design & Print / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
More Than Just Clothes Book
Category:
Craft / Printing / Production
Annual ID:
OS25_DM112M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_DM107M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DM108M
Award:
2025 Direct Marketing Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Targeted Video / Online
Annual ID:
OS25_DM052M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM053M
Award:
2025 Direct Marketing Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM054M
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM055M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM078M
Award:
2025 Direct Marketing Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM079M
Award:
2025 Direct Marketing Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM080M
Award:
2025 Direct Marketing Merit Award
Agency:
David / Bogota + AB InBev / Bogotá
Client:
AB InBev / Corona
Title:
Sunset O'clock
Category:
B2B Communications
Annual ID:
OS25_DM089M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
B2B Communications
Annual ID:
OS25_DM090M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / New York + Epidemic Sound / Stockholm
Client:
Epidemic Sound
Title:
Feel It. Find It.
Category:
Craft / Writing
Annual ID:
OS25_DM109M
Award:
2025 Direct Marketing Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Annual ID:
OS25_DM110M
Award:
2025 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM070M
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM071M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Hellmann’s
Title:
Hellmann's Club Classic
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM072M
Award:
2025 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM073M
Award:
2025 Direct Marketing Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM074M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM075M
Award:
2025 Direct Marketing Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM076M
