The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Commerce
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Commerce
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: Commerce
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
Award:
2025 Direct Marketing Gold Pencil
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Commerce
Annual ID:
OS25_DM005G
Award:
2025 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Annual ID:
OS25_DM019S
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Commerce
Annual ID:
OS25_DM038B
Award:
2025 Direct Marketing Merit Award
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Commerce
Annual ID:
OS25_DM081M
Award:
2025 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Annual ID:
OS25_DM082M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_DM083M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_DM084M
Award:
2025 Direct Marketing Merit Award
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Commerce
Annual ID:
OS25_DM085M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_DM086M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_DM087M