The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / New Ideas in Branded Entertainment
Smile 2 Watch
Agency: Loop / Brooklyn + Paramount Pictures / Los Angeles
Client: Paramount Pictures Category: Innovation / New Ideas in Branded Entertainment
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / New Ideas in Branded Entertainment
That Should Be A Tubi Movie
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: Innovation / Use of Media in Branded Entertainment
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Branded Entertainment
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Innovation / Use of Media in Branded Entertainment
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley Category: Innovation / Use of Media in Branded Entertainment
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Innovation / Use of Media in Branded Entertainment
Smile 2 Watch
Agency: Loop / Brooklyn + Paramount Pictures / Los Angeles
Client: Paramount Pictures Category: Innovation / Execution in Branded Entertainment
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS25_BE081M
Award:
2025 Branded Entertainment Merit Award
Agency:
Loop / Brooklyn + Paramount Pictures / Los Angeles
Client:
Paramount Pictures
Title:
Smile 2 Watch
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS25_BE082M
Award:
2025 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS25_BE083M
Award:
2025 Branded Entertainment Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
That Should Be A Tubi Movie
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE086M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE087M
Award:
2025 Branded Entertainment Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE088M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / New York
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE089M
Award:
2025 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE090M
Award:
2025 Branded Entertainment Merit Award
Agency:
Loop / Brooklyn + Paramount Pictures / Los Angeles
Client:
Paramount Pictures
Title:
Smile 2 Watch
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS25_BE084M