The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Long Form Video / Single
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Long Form Video / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Long Form Video / Single
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Long Form Video / Single
The Cause of The Accident That Started The Fire
Agency: CANADA
Client: ICEX / Audiovisual from Spain Category: Long Form Video / Single
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Long Form Video / Single
Annual ID:
OS25_BE040M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Long Form Video / Single
Annual ID:
OS25_BE041M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Long Form Video / Single
Annual ID:
OS25_BE042M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Long Form Video / Single
Annual ID:
OS25_BE043M
Award:
2025 Branded Entertainment Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Long Form Video / Single
Annual ID:
OS25_BE044M
Award:
2025 Branded Entertainment Merit Award
Agency:
CANADA
Client:
ICEX / Audiovisual from Spain
Title:
The Cause of The Accident That Started The Fire
Category:
Long Form Video / Single
Annual ID:
OS25_BE045M
Award:
2025 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_BE057M