The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Experiential / Brand Installations
Anthem Lottery
Agency: David / Bogota + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Experiential / Hybrid Events
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Saucy Nuggets Dispensary
Agency: Leo / Chicago
Client: KFC Category: Experiential / In-Person Events
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Brand Installations
Annual ID:
OS25_BE015S
Award:
2025 Branded Entertainment Merit Award
Agency:
David / Bogota + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
Anthem Lottery
Category:
Experiential / Hybrid Events
Annual ID:
OS25_BE056M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE053M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE054M