The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand Category: Long Form Video / Single
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: TyC Sports Category: Long Form Video / Single
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: Long Form Video / Single
Call Me When You Need Me
Agency: Havas Creative / Beijing + Beijing San Chuan Media / Beijing
Client: vivo Category: Long Form Video / Single
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple Category: Long Form Video / Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Long Form Video / Single
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Long Form Video / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Long Form Video / Single
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Long Form Video / Single
The Cause of The Accident That Started The Fire
Agency: CANADA
Client: ICEX / Audiovisual from Spain Category: Long Form Video / Single
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Long Form Video / Single
Annual ID:
OS25_BE010S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Annual ID:
OS25_BE011S
Award:
2025 Branded Entertainment Merit Award
Agency:
Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client:
TyC Sports
Title:
Hotel La Argentina
Category:
Long Form Video / Single
Annual ID:
OS25_BE036M
Award:
2025 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
Long Form Video / Single
Annual ID:
OS25_BE037M
Award:
2025 Branded Entertainment Merit Award
Agency:
Havas Creative / Beijing + Beijing San Chuan Media / Beijing
Client:
vivo
Title:
Call Me When You Need Me
Category:
Long Form Video / Single
Annual ID:
OS25_BE038M
Award:
2025 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Long Form Video / Single
Annual ID:
OS25_BE039M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Long Form Video / Single
Annual ID:
OS25_BE040M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Long Form Video / Single
Annual ID:
OS25_BE041M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Long Form Video / Single
Annual ID:
OS25_BE042M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Long Form Video / Single
Annual ID:
OS25_BE043M
Award:
2025 Branded Entertainment Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Long Form Video / Single
Annual ID:
OS25_BE044M