The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Creative Effectiveness / Publications & Media / Books / News
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Install Our Logo
Agency: Leo Mexico / Mexico City + GATO / Mexico City
Client: ADT Security Category: Creative Effectiveness / Consumer Services
Award:
2025 Creative Effectiveness Gold Pencil
Agency:
AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Annual ID:
OS25_CE001G
Award:
2025 Creative Effectiveness Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Creative Effectiveness / Publications & Media / Books / News
Annual ID:
OS25_CE004G
Award:
2025 Creative Effectiveness Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Annual ID:
OS25_CE002G