The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Data for Good
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Data for Good
Rainbow Washing Detector
Agency: DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client: Capaxia Category: Data for Good
Lethal Trends Warning System
Agency: TBWA\Helsinki / Helsinki + Inuits / Helsinki
Client: Mannerheim League for Child Welfare Category: Data for Good
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client: Japan Blind Judo Federation Category: Data for Good
Award:
2025 Creative Use of Data Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Data for Good
Annual ID:
OS25_CU004G
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
SOLAR IMPULSE
Title:
AI. IMPULSE
Category:
Data for Good
Annual ID:
OS25_CU015B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Data for Good
Annual ID:
OS25_CU016B
Award:
2025 Creative Use of Data Merit Award
Agency:
DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client:
Capaxia
Title:
Rainbow Washing Detector
Category:
Data for Good
Annual ID:
OS25_CU040M
Award:
2025 Creative Use of Data Merit Award
Agency:
TBWA\Helsinki / Helsinki + Inuits / Helsinki
Client:
Mannerheim League for Child Welfare
Title:
Lethal Trends Warning System
Category:
Data for Good
Annual ID:
OS25_CU041M
Award:
2025 Creative Use of Data Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Data for Good
Annual ID:
OS25_CU042M