The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client: Mars NZ Category: Innovation / Use of Media in Creative Use of Data
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg
Client: Getinge Category: B2B Communications
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential & Installations / Experiential & Immersive
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Direct Marketing for Good
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: TV, VOD, & Online / 61-90 Seconds - Single
Award:
2025 Creative Use of Data Gold Pencil
Agency:
Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS25_CU005G
Award:
2025 Pharma Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
B2B Communications
Annual ID:
OS25_PH001G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH004G
Award:
2025 Out of Home Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH005G
Award:
2025 Direct Marketing Gold Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Annual ID:
OS25_DM009G