The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Moments
Agency: Stendahls / Gothenburg + New Land / Stockholm
Client: Volvo Cars Category: Cinematography / Single
Reprinting Nica
Agency: Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Client: La Prensa Newspaper Category: Newspaper / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Visual Effects / Single
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Editing / Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Writing / Single
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand Category: Long Form Video / Single
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Direction / Single
Let There Be Cake
Agency: Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client: KFC Thailand Category: Direction / Single
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Stendahls / Gothenburg + New Land / Stockholm
Client:
Volvo Cars
Title:
Moments
Category:
Cinematography / Single
Annual ID:
OS25_MI020S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Client:
La Prensa Newspaper
Title:
Reprinting Nica
Category:
Newspaper / Single
Annual ID:
OS25_PT007S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Visual Effects / Single
Annual ID:
OS25_MI022S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Editing / Single
Annual ID:
OS25_MI019S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Annual ID:
OS25_MI017S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Animation / Single
Annual ID:
OS25_MI021S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Long Form Video / Single
Annual ID:
OS25_BE010S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Annual ID:
OS25_BE011S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Direction / Single
Annual ID:
OS25_MI013S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client:
KFC Thailand
Title:
Let There Be Cake
Category:
Direction / Single
Annual ID:
OS25_MI014S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Direction / Single
Annual ID:
OS25_MI015S