The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Public Relations
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Film
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Film
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in IP & Product Design
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Radio & Audio
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Creative Use of Data
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Innovation / New Ideas in Out of Home
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Out of Home
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / New Ideas in Experiential & Immersive
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / New Ideas in Direct Marketing
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Innovation / Execution in Direct Marketing
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Direct Marketing
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Innovation / Execution in Direct Marketing
4th Judge
Agency: BigTime Creative Shop / Riyadh
Client: the ring magazine Category: Innovation / New Ideas in Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Creative Use of Data
Award:
2025 Public Relations Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR015S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI018S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS25_EX017S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI019S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI020S
Award:
2025 IP & Product Design Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP006S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS25_RA009S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Creative Use of Data
Annual ID:
OS25_CU012S
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH025S
Award:
2025 Out of Home Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS25_OH026S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS25_EX016S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM024S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM025S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM026S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM027S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
the ring magazine
Title:
4th Judge
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS25_CU010S